Adding Your Releases on Sleeve

Enhancing Your Releases

A release on Sleeve isn't just an album... it's a chance to bring fans deeper into the work. Your release page has two spaces for storytelling, set side by side.

If you haven't published the release yet, start with Adding Your Releases on Sleeve. This page picks up after the basics are in.

Release description

The core info for your release. Think of it like liner notes or the back of the album. It appears wherever your release is shown... on the release page itself, in feeds, in social share previews, on your EPK.

Good for:

  • A quick description of the release
  • Mood, influences, or inspiration
  • Short overview anyone (fans, press, bookers) might read

This is public. Anyone who can see the release page sees this.

Extras (member-only)

The deluxe edition built right into the release page. Extras only show up for fans on the membership tiers you specify, so they double as a reason for fans to subscribe.

Good for:

  • Lyrics or handwritten notes
  • Behind-the-scenes videos or photos
  • Track commentary or process notes
  • Demo audio, stems, or alternate mixes
  • Additional downloads (PDFs, zines, contracts, anything)
  • Anything you'd normally include in a deluxe edition

Tier gating: When you set Extras access on a release, you choose which membership tiers can see it. Fans below that tier see the locked block as a teaser with a "Join to see this" prompt. See Membership Tiers on Sleeve for how to set up tiers in the first place.

How to add content

The Extras editor works like a block editor. To add audio, video, images, files, or links:

  • Type / in the editor to open the embed menu, then pick a block type
  • Or click the + icon next to your cursor

You can mix and match... a video at the top, a paragraph of context, an audio file with track commentary, a downloadable PDF. The editor handles the rest.

Description vs Extras... when to use which

  • Use the description for the public story. The vision, the mood, what the project means, who played on it. Anything you'd want a journalist or new fan to read.
  • Use Extras for member-only depth. The demos that didn't make it. The handwritten lyrics. The bass stem. The 20-minute Loom of you explaining the album track-by-track.

Both feed the same release page. One is public; one is for the fans who pay attention.

Hiding a release from your site (Pro)

If you need a release URL to exist but not show up on your site or EPK (for sync pitches, label demos, or pre-releases for a private circle), Pro plans include toggles to hide the release from your public artist page and your EPK while keeping the URL live for direct sharing.

See Adding Your Releases on Sleeve → Hiding a release from your site or EPK for the full walkthrough.

Putting it together

Use the description and Extras together to turn a release into an experience. A first-time visitor reads the description and decides whether to dig in. A paying member opens Extras and finds the actual depth... the cuts, the choices, the story behind the choices.

That difference is what makes the membership feel worth paying for, release after release.

If you need help, reply to support@sleeve.fm.