Sharing Your Sleeve Profile

Sharing Your Sleeve Profile

Sleeve works best when fans know this is your home base... the place where your music, updates, releases, and mailing list all live in one spot. It's where your posts land, where fans follow you, and where people can support you directly.

To make it work, you need to bring people in consistently. Here's how to do that.

Your link and QR code

You have a few entry points fans can use:

  • Your Sleeve URL... yourname.sleeve.fm
  • Your custom domain... yourname.com (if you've connected one... see how)
  • Your QR code... for shows, merch tables, posters, flyers, anywhere physical

Where to find them

  1. Open your artist dashboard (open the Your Sleeve menu in the top-right, choose Manage).
  2. Open the Site Editor tab.
  3. Scroll to the top section to copy your shortlink.
  4. Click Download QR & Print Materials to grab your QR code (and a printable sticker version) for live use.

How to invite fans

The most effective way to bring fans to Sleeve is to share the link often and tell them why they should follow you there.

Show them why you're here. A simple explanation goes a long way:

"This is where I share new music and updates first." "If you want to hear what I'm working on, this is the best place to follow me." "I'm sharing demos and behind-the-scenes stuff here that won't be anywhere else."

Where to share

  • Social bios and websites... add your Sleeve link or custom domain to Instagram, TikTok, Facebook, your website, your email signature. Replace your Linktree with it if you have one
  • Direct outreach... a quick note in a newsletter or social post pulls fans in directly
  • QR codes at shows... put it on the merch table, posters, the stage backdrop, or a slide between songs. Fans can follow you instantly
  • Welcome offers... a small exclusive (a demo, an early listen, a behind-the-scenes clip) gives fans a reason to join right now

Be consistent

Fans often need to see a link two, three, five times before they click. Regular sharing builds momentum. Don't announce Sleeve once and assume people heard you.

What artists actually do

You don't need to do all of these. They're patterns that work, in case any of them spark an idea.

  • Short teaser videos... "Hear the early version on my Sleeve page."
  • Behind-the-scenes clips that end with "Full version on Sleeve."
  • Pinned posts on social profiles explaining what lives on your page
  • Quick newsletter mentions... "New post on Sleeve today!"
  • At-show shoutouts... "Scan the QR to follow me and hear a new demo."

Every audience is different. Experiment and see what works for your fans.

Real examples from artists on Sleeve

Newsletter offer

Signe Svendsen has run a newsletter for over a decade. When she joined Sleeve, she shared her profile with her readers and offered them a free month at her Backstage Pass tier as a welcome gift. (See Inviting Fans to Join Your Membership Tier for how comp invites work.)

Closed Facebook group

Annika Aakjær introduced her fans to Sleeve through a private Facebook group:

"Hey friends, I know none of you are familiar with Sleeve yet... but I'm going to be using it a lot because it lets me share things I can't or won't share here. Like demos of unreleased songs, just like the one I posted today. You can listen here 👇"

Short video announcement

Mathilde Falch made a 1-minute video introducing her fans to Sleeve, explaining why she was using it and what they could find there. 16 fans shared the video, helping her spread the word. She wrote:

"Do you want to try something new with me? A new home for artists and their listeners... no algorithms, no tech giants, somewhere you can support the artists you actually want to hear from. 🙂 Create a free profile here: mathildefalch.sleeve.fm. I hope to see you there!"

Instagram Story series

Vilma used Instagram Stories to tease her Sleeve page over a few days:

"I'm releasing something soon. Maybe you can hear it way before everyone else, if you join me on Sleeve. There are already 12 people in there, and you can join for free." "I'm gathering the kindest followers who want to support me and my music over there, so if that's you, come on in."

Start sharing today

Your fans want one clear place to follow you. Give them an easy path.

  • Find your shortlink + QR in the Site Editor tab of your artist dashboard
  • Share it often, and tell people why this is your home base
  • Bring fans in consistently... every fan you bring is one less you have to find again later

If you want help thinking through a sharing strategy, reply to support@sleeve.fm.