Why Sleeve?

Why Sleeve?

In today's music world, the people making the music often have the least control.

Streaming pays pennies. Social feeds throttle reach. The rules keep changing... and you're constantly stitching together a Squarespace site, a Mailchimp list, a Linktree, a Bandcamp store, and a Patreon page just to stay connected with the people who already care.

Sleeve gives you a different option.

It's a clean, music-native artist home where you can build a direct line to your fans... on your own terms. One login, one URL, one home. 0% platform fee on everything you sell. Custom domain included, even on the Free plan.

No middlemen. No algorithms deciding who sees what. No mystery rules.

Built for music (and nothing else)

Most tools artists are forced to use were built for someone else... writers, influencers, podcasters, vloggers.

Sleeve is built for:

  • Artists, bands, composers, and producers who want one home online
  • Releases and discographies, not just posts or text
  • Direct fan relationships, not generic "audiences"

So we built what we wanted to use:

  • A direct-to-fan home that feels simple, intentional, and music-first
  • A place to share behind-the-scenes content, demos, early releases, and livestreams
  • A modern artist website where albums, extras, and stories live in one place
  • A way to sell direct and earn recurring income from the fans who already love what you do

You can bring your mailing list, link your domain, add your releases, and start posting in minutes. No complicated setup. No new gear.

What you get

Your artist site

  • A dedicated artist page that works as your real website
  • Custom domain (yourname.com) included on every plan, including Free
  • A built-in link-in-bio at your main page (no separate /links URL... your main page IS the link-in-bio)
  • Server-rendered and SEO-ready so Google can actually find you

Onboarding that drafts the hard parts for you

  • Sleeve scrapes your social and music profiles when you sign up and drafts your bio so you have a real-looking page from day one
  • Default avatar and banner generated based on your profile, replaceable whenever you have artwork
  • The AI draft is a starting point; everything stays editable

Your EPK

  • A live electronic press kit at yourname.sleeve.fm/epk for press, bookers, and venues
  • AI-assisted builder gets a real EPK live in under 90 seconds
  • Stays current as you add releases, photos, contacts, and press
  • One link to share, one PDF to download

Releases and direct sales

  • Add albums, EPs, singles, and special projects with cover art, tracks, lyrics, credits
  • Choose who can stream, download, or buy each release
  • Sell direct to fans... 0% platform fee, you keep everything except standard Stripe processing (2.9% + 30¢)
  • Attach Extras (lyrics, handwritten notes, stems, demo audio) gated to specific membership tiers

Email and posts

  • Bring your mailing list from Mailchimp, Substack, Bandcamp, wherever
  • Every signup on your page goes on it. Export anytime. We don't sell it, share it, or lock it behind a tier
  • Posts and Notes for updates, demos, tour diaries, voice memos, photos
  • Write once... it publishes as a post and sends to your list
  • Public or member-only, your call

Fan memberships

  • Add paid tiers for ongoing fan support (paid plans)
  • 0% platform fee on memberships too. You keep every dollar Stripe doesn't
  • Comp or invite specific fans and collaborators for free when it makes sense

Livestreams

  • Host one-to-many live sessions for your supporters
  • Built in, no separate tool (paid plans)

Team access

  • Invite managers, labels, or collaborators
  • Owner stays in control; team gets access to the surfaces they need

Analytics

  • See who's subscribing, what they're listening to, what's working
  • Real visitor and engagement data, not just click counts

Payouts

  • Direct to your bank via Stripe, dozens of countries supported
  • 0% platform fee on everything... standard Stripe processing fees only (2.9% + 30¢)

Need help getting set up?

We offer two paid services for artists who'd rather have humans walk them through it:

  • Concierge Setup... a one-time done-for-you setup. We handle the profile, domain connection, Stripe, links, mailing list import, EPK polish. Starts at $250.
  • Management... ongoing artist services for working artists who want a human handling the platform day-to-day. Monthly retainer.

Both services are run by Anna and the artist relations team. Neither replaces your ownership of your page; we work alongside you, with you keeping full control.

Already working for 400+ artists

Sleeve is the home for hundreds of artists already, across multiple countries, from solo songwriters to bands to producers.

Why now?

You've seen the headlines:

  • Artists pulling music from streaming over economics
  • Ticketing messes and opaque fees
  • "Creators" speaking out about broken platforms

The frustration is real. But opting out entirely isn't the only answer.

Sleeve is a practical alternative:

  • A way to own your relationship with fans, not rent it
  • A way to share and earn without guessing who will see it
  • A home built for music, not for "content"

Ready to get started?

You don't need a massive fanbase or a perfect plan. You need:

  • Something to share
  • A few fans who care
  • A home that treats that relationship like it matters

Free to start. No credit card required. Get started or browse the rest of the Artist Guide for deeper dives on each feature.